My aim

My initial aim for this brief is to create promotional packaging and info focusing on user interaction. I don't want my resolution to be something that can be handed out, read and thrown away all in one movement. I want my design to encourage the audience to interact, pick it up and read cover to cover what information is being offered and go away knowing exactly what they need to. I also want it to be something that can be kept as a memento instead of being thrown away after the event.